Exploring rhetoric & design.


  • Life as We Imagined It

    Life as We Imagined It

    We love to speculate about the future. There are movies, books, podcasts, games, and much more devoted to the good and bad possibilities of what life could look like if technology continues to progress.  In the late 1800s & early 1900s, the idea of a “smart home” had less to do with Wi-Fi and more

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  • Becoming a Backseat Driver

    Becoming a Backseat Driver

    Autonomous vehicles are available, but are we ready for the consequences? Waymo’s robotaxis promise safer roads and driverless convenience, yet glitches, inexperience, and questions of accountability reveal a more complicated reality.

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  • Design Your Companionship

    Design Your Companionship

    Since their creation, robotic pets have continued to evolve into increasingly sophisticated companions designed for entertainment, support, and emotional connection.  Norman argues that for robots to fit naturally into our lives, they must do more than perform tasks.

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